I understand that, in the end, it's just business... but its an unethical business.
If they think that all Alpha fans will simply put their money into other Marvel books instead, they are mistaken. I just came back to Marvel after a 10 year absence because of this title. Since Alpha returned, I have also bought a few other titles to show my appreciation. But that loyalty only exists as long as Alpha is around.
This version of Alpha Flight is well-written, well-drawn, and extremely enjoyable to read. But when they are gone from Marvel... so am I.